"The single biggest problem in communication is the illusion that it has taken place." ~ George Bernard Shaw
  • The perils of Skype media interviews

    Skype interviews are everywhere. Suddenly so popular that media training manuals and courses are being re-written to include segments on how to get them right (mine included). Here’s my guide on getting it right.

    The perils of Skype media interviews
  • Failed to plan? Plan to fail…

    So the saying goes. And it’s particularly true in PR. When you are running a growing business and every employee is busy with their day jobs it can be hard to see how time can be found for any PR, let alone PR planning.

    Failed to plan? Plan to fail…
  • Change your words, change your outcome…

    I am not often moved to recommend viral videos but this one says something about communication that is very true and extremely important.

    Change your words, change your outcome…
  • Typos: undermining great communication opportunities since 1450

    Ah, typographical errors…often so tough to spot in the proof reading process, leap off of the page as soon as they appear in print – spoiling the impact of any carefully-honed piece of communication. I could write a lovely long blog post on the importance of always checking proofs closely before sending anything to the… [Continue Reading]

    Typos: undermining great communication opportunities since 1450
  • Who’s next for the gaffe Hall of Fame?

    Every year at least one previously well-respected major brand takes an almighty tumble in the reputation stakes. More often than not the crisis comes about because of a product or service problem, accident or even the persistent poor handling of some relatively minor issue until it has spiralled into a much bigger one.

    Who’s next for the gaffe Hall of Fame?
Wordsmith Communication provides PR, reputation and brand-building support for clients through the development of intelligent communication strategies and creative, results-driven campaigns.
Services include strategic communications planning, PR campaign management, copy writing, media relations, social media and web development, bid editing, leadership communications and crisis comms.