"If I was down to the last dollar of my marketing budget I'd spend it on PR!" ~ Bill Gates
  • Change your words, change your outcome…

    I am not often moved to recommend viral videos but this one says something about communication that is very true and extremely important.

    Change your words, change your outcome…
  • Typos: undermining great communication opportunities since 1450

    Ah, typographical errors…often so tough to spot in the proof reading process, leap off of the page as soon as they appear in print – spoiling the impact of any carefully-honed piece of communication. I could write a lovely long blog post on the importance of always checking proofs closely before sending anything to the… [Continue Reading]

    Typos: undermining great communication opportunities since 1450
  • Who’s next for the gaffe Hall of Fame?

    Every year at least one previously well-respected major brand takes an almighty tumble in the reputation stakes. More often than not the crisis comes about because of a product or service problem, accident or even the persistent poor handling of some relatively minor issue until it has spiralled into a much bigger one.

    Who’s next for the gaffe Hall of Fame?
  • Managing risk to protect your reputation

    A great reputation is a hard-won and highly-valuable commercial asset, underpinning opportunities for growth.  A poor reputation, on the other hand, always wounds and sometimes even major brands cannot survive the damage it causes.

    Managing risk to protect your reputation
  • How often do your audiences want to hear from you?

    As US journalist Sydney Harris, who died in 1986, once said “The two words information and communication are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” 

    How often do your audiences want to hear from you?
Wordsmith Communication provides PR, reputation and brand-building support for clients through the development of intelligent communication strategies and creative, results-driven campaigns.
Services include strategic communications planning, PR campaign management, copy writing, media relations, social media and web development, bid editing, leadership communications and crisis comms.