The Wordsmith approach is never formulaic and is always tailored to a client’s needs; focusing on what you want to achieve. Our services cover the broad spectrum of communication disciplines, including:
Strategic Communications Planning Aligning your business outcomes and PR objectives; defining the needs of your audiences; developing compelling, robust messages; creating the right channels of communication for your organisation and developing evaluation criteria.
PR Campaign Management Comprehensive project management of your PR activity across all internal and external audiences. From strategic planning and guidance through to the creation, delivery and measurement of high quality campaigns, designed to meet business objectives.
Leadership Communications Bringing out your natural strengths as a communicator to help you maximise both your own personal reputation and that of your business, including developing your leadership communication style in front of employees, the media and on stage.
Copy Writing Creating intelligently-written speeches, columns, blogs and articles; working with clients to sourcing appropriate subject matter; matching the style, language and tone of voice of each individual leader or organisation to ensure there is a consistency and coherence to communication.
Website development From writing focused, SEO-optimised copy to working with you to completely redevelop your entire online presence; comprehensive website management service (including design, content, hosting/support) or straightforward guidance to help you manage your own web presence.
Social Media development Whether you are a confident tweeter or completely new to LinkedIn, Facebook, Pinterest et al, Wordsmith can help establish and manage a powerful presence on social media. We provide a full management service or training to enable you to manage activity yourself.
Bid Editing Wordsmith has considerable experience in writing and editing bid documents to make them as compelling as possible; ensuring they position your organisation and its offer in a compelling way and have both a consistent, engaging tone and a coherent narrative.
Crisis Communications Establishing the potential reputation risks associated with your particular business and organisation, planning robust PR responses and processes and testing them with you and your team can make the difference between success and failure if something goes wrong.
Reviewing and Challenging When it really matters, it can be helpful to bring in a fresh perspective to review or challenge an existing communications plan, brainstorming potential risks and considering how different audiences are likely to receive and react to what you plan to say or do.
For those just starting out in business Wordsmith Communication also provides a range of practical and cost-effective PR guides to help build the profile of your new business, as well as by-the-hour consultancy support at special rates.
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