Wordsmith Communication has been engaged by Rigby & Rugby, one of London’s most coveted developers of prime residential property – and part of Sir Peter Rigby’s business empire – to provide editorial support for their marketing activity. To date this has included creating the narrative for an exclusive brand book and developing customer e-news campaigns.
Typos: undermining great communication opportunities since 1450
Ah, typographical errors…often so tough to spot in the proof reading process, leap off of the page as soon as they appear in print – spoiling the impact of any carefully-honed piece of communication. I could write a lovely long blog post on the importance of always checking proofs closely before sending anything to the […]
Who’s next for the gaffe Hall of Fame?
Every year at least one previously well-respected major brand takes an almighty tumble in the reputation stakes. More often than not the crisis comes about because of a product or service problem, accident or even the persistent poor handling of some relatively minor issue until it has spiralled into a much bigger one.