Intelligent, Compelling and Effective Communication
Skype interviews are everywhere. Suddenly so popular that media training manuals and courses are being re-written to include segments on how to get them right (ours included). Here’s the Wordsmith guide to getting it right.
So the saying goes. And it’s particularly true in PR. When you are running a growing business and every employee is busy with their day jobs it can be hard to see how time can be found for any PR, let alone PR planning.
I am not often moved to recommend viral videos but this one says something about communication that is very true and extremely important.
Ah, typographical errors…often so tough to spot in the proof reading process, leap off of the page as soon as they appear in print – spoiling the impact of any carefully-honed piece of communication. I could write a lovely long blog post on the importance of always checking proofs closely before sending anything to the… [Continue Reading]
Every year at least one previously well-respected major brand takes an almighty tumble in the reputation stakes. More often than not the crisis comes about because of a product or service problem, accident or even the persistent poor handling of some relatively minor issue until it has spiralled into a much bigger one.
Jul 25
Wordsmith Communication has produced a second edition of its popular PR Handbook for the National Association of Funeral Directors, designed to support funeral directors across the UK in promoting and protecting their businesses. Wordsmith also provides a 24 hour PR hotline for funeral firms as part of its’ work for the NAFD, helping members who […]
Jul 09
Funeral Director Monthly, which is produced by Wordsmith Communication on behalf of the National Association of Funeral Directors, has won a second prestigious award, this time from the Trade Association Forum which named it Magazine of the Year. In addition the Association’s brand new website (www.nafd.org.uk) – which Wordsmith also worked on and manages in […]
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