Intelligent, Compelling and Effective Communication
Every year at least one previously well-respected major brand takes an almighty tumble in the reputation stakes. More often than not the crisis comes about because of a product or service problem, accident or even the persistent poor handling of some relatively minor issue until it has spiralled into a much bigger one.
A great reputation is a hard-won and highly-valuable commercial asset, underpinning opportunities for growth. A poor reputation, on the other hand, always wounds and sometimes even major brands cannot survive the damage it causes.
As US journalist Sydney Harris, who died in 1986, once said “The two words information and communication are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.”
Wordsmith Communication is delighted to have secured a second term providing PR support to Solihull Business Improvement District after a competitive pitch in October 2012.
Trust in business leaders continues to be at a low ebb as the tough economic climate continues, with only the likes of politicians and journalists having a tougher time convincing people of their veracity!
After a competitive tender process Wordsmith Communication has been selected to work with the National Assocation of Funeral Directors, including the writing and production of Funeral Director Monthly, their award-winning monthly journal for members.